What's Hot, How-to

Global Awards Catalog Uses AI to Power Brand Selection

The new GRS rewards catalog uses artificial intelligence to display the brands and products most likely to appeal to program participants. 
 
Global Reward Solutions, Toronto, Can., has launched a new Personalized Storefront powered by a artificial intelligence system designed to transform the rewards shopping experience for its international rewards platform. According to the company, the platform uses machine learning to suggest brands and products that best match members' individual interests, with the goal of boosting engagement and redemption rates. 
 
In addition, the new, next-generation search-and-shop interface reportedly makes it faster to find and redeem from the GRS catalog of over 2,500 brand-name rewards from companies such as Apple, Sony, Garmin, Nintendo, Bose, Fitbit, Cabela's, Michael Kors, KitchenAid. Together, these two innovations accelerate points redemptions and drive program loyalty and positive behavior change. 
 
Says Rob Purdy, GRS Founder and CEO, "Companies with incentive, recognition, or loyalty programs want a platform that motivates people to create their greatest work with personally meaningful rewards. With our new reward AI technology, we're making it easier to find and redeem for what people love, reinforcing the direct connection between performance and rewards. It's a game changer."
 
The company says that the platform features six design innovations:
A Featured Brands showcase highlighting the popular brands members love. 
Faceted browsing making it easier for members to browse reward categories. 
Attribute grouping helping members pick the exact size, color, or feature options they want, all on one screen. 
Featured categories highlighting popular reward collections such as fashion, travel, or home design. 
Search mega-menus accelerating store navigation. 
Integration with the company’s Evergrow climate action program: with every transaction, Global Reward Solutions funds the planting of five new native trees to reduce global warming.
 
With customers in over 185 countries, GRS claims to have pioneered a flexible and resilient local sourcing and fulfillment system that enables it to deliver rewards quickly and efficiently to people working from home almost anywhere in the world. It has recently curated a special collection of home-based rewards to make the new work experience more comfortable. Although the selection varies regionally, rewards include ergonomic desks and accessories, yoga and home fitness equipment, wellness trackers, 4K TVs, smart home devices, and more. In the weeks ahead, the company plans to launch an innovative suite of savings, wellness challenges, and best practice guides to support all work-from-home members.
 
For More Information
Rob Purdy
Tel. 416-707-8364
rpurdy@carltonone.com 
carltonone.com
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Education, Certifications, and Information to Activate
Brand Media and Enterprise Engagement 


A complete learning, certification, and information program and a course syllabus for educators.
 
Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
 
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
 
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level. 
 
International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification. 
 
A CEO's Guide to Engagement Across the Enterprise cover
The EEA offers a complimentary course syllabus for educators.
 
In Print: 
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)
 
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 
 
Online:  
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
 
Services: 
•  The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
 
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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Brand Media Resources
Brand Resources
  • Pulse BMC
  • Tourneau
  • Cuisinart
  • MAS Inc.