You know a field has arrived when IBM gets involved, given that this is not a company focused on tiny niches. So we were excited to see that IBM recently entered the field of Engagement with a webinar on Customer Engagement on July 17th, sharing ideas on how to understand, reach and relate to customers through a rich and personalized digital experience across multiple channels and smart devices. IBM executives, leading industry analysts and customers explored how organizations can create an exceptional customer experience as well as to:
- Understand the individuals in your market. Listen to and anticipate customer preferences and captivate them with rich, personalized digital experiences.
- Deliver exceptional service. Delight users on any channel or device with integrated and tailored applications and content.
- Engage individuals and communities. Exchange valuable insights and feedback and build trusted relationships, loyalty and advocacy.