In the old days, when no one could measure the economic benefits of engagement, it was a “nice to have.” Now it’s essential.
It’s a critical competitive edge. With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that “wow” not only their customers but all of the people involved with their businesses. Research consistently confirms that talented “wowed” employees help create “wow” experiences for customers.
Companies with highly engaged communities do better. The Engaged Company Stock Index of public companies with high levels of customer, employee and community engagement has outperformed the S&P 500 by over five percentage points each year since its inception 3½ years ago, even though some of its companies are in the oil sector that has been particularly hard hit over that time period. These results are echoed by research from many of the world’s most prestigious organizations in human capital, including Wharton, London University, Hay Group, Towers Watson, Deloitte, Kenexa, Sirota and others too numerous to mention. Go to Enterpriseengagement.org for a summary of research on engagement.
Why do most companies lack engagement strategies? The subject isn’t taught in schools, nor is any formal process covered in the general media. Organizations have no choice but to shoot from the hip.
Get an implementation roadmap. At Engagement University, April 25-27 at the Renaissance Orlando at SeaWorld, you’ll learn about a formal framework and implementation process that can be used to address almost any sales, marketing, human resources, operational or community engagement challenge.