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BI Worldwide Acquires Bunchball Gamification

BI Worldwide, one of the world’s leading engagement firms, has purchased Bunchball, a leading gamification solution. In a company statement, Gary Hansen, BI Chief Operating Officer, says “We are excited to join forces with the successful team at Bunchball, the company that founded the gamification industry. By integrating their proven, patented gamification technology, we bring unmatched flexibility to the market.” 
 
According to BI, the Bunchball solutions include “data-driven guidance to motivate sales teams, enhance channel strategy and boost employee collaboration. Powered by game mechanics, companies find success by recognizing and rewarding employees and partners when they engage in high-value activities that have a bottom-line impact. This includes visual feedback such as progress bars, badging, team points and leader boards as well as learning challenges, sales competitions and social activity. People are generally inspired by competition. Bunchball's applications tap into the human element to deliver a positive ROI.” 
 
Joe Fisher, CEO of Bunchball, notes that “Today's announcement creates the industry's first comprehensive suite of motivation, engagement and performance solutions. Companies now have a sustainable and proven way to drive performance while creating an ideal, productive experience for sales teams, channel partners and employees. Together, our companies are uniquely positioned to help large enterprises drive action, gain insights and achieve strong business results.”
 

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