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How-to, research, and other insightful articles presented in order of date published.

IRR 2022 Mid-Year Market Report Finds Industry Poised for Continued Growth Despite Recession Risk

Published: Jul 1, 2022

The labor shortage, high employee expectations and turnover, customer disloyalty, and the increasing focus on stakeholder management and human capital reporting are creating significant opportunities for the IRR (Incentive, Rewards, and Recognition) field. Given that the IRR field remains largely unknown outside of the trade, the big question is: who will be the beneficiaries of this next period of growth?... [ read more ]

Guest Insight: Gifts Waste Money...Unless You Do it Right

Published: Jun 7, 2022

When comparing the Five Languages of Appreciation in the Workplace, it's easy to see that employees overwhelmingly don't choose tangible rewards as the primary way they want to be shown appreciation. Only 6% of employees identify tangible gifts as their primary language of appreciation, according to extensive surveys conducted by our company. And they also choose tangible gifts as their least valued language almost 70% of the time. That doesn't mean your company should give up their use: just understand how best to use them. ... [ read more ]

EEA YouTube Engagement Library: Make Sure Your Team is Up to Speed

Published: Dec 13, 2021

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]

The Art and Science of Corporate Gifting

Published: Aug 1, 2019

With estimated annual expenditures in the tens of billions of dollars in the U.S. alone, corporate gift giving is serious business. As part of a well-planned process, gift-giving can help establish or enhance critical relationships and become a cost-effective means of recognizing activities that benefit the business or it can backfire with negative, even publicly shared consequences or worse. ... [ read more ]

E-Book: Is Your Brand Powerful Enough to Motivate and Inspire?

Published: Jul 15, 2019

Does your CEO and CMO know that organizations spend $50 billion or more on brands for use in business, event, and promotional gifting, rewards and recognition programs that provide invaluable brand exposure and incremental business that most brands consistently overlook or undervalue. ... [ read more ]

The Untapped Power of the New Brand Media

Published: Jul 9, 2019

This handbook is for Brand Media Specialists seeking to unleash the power of brands for business, event and promotional gifting, as well as rewards, recognition, loyalty and fundraising. Part I is the Executive Summary, Part II provides extensive information for Brand Media practitioners and preparation for the Brand Media Specialist online certification test. ... [ read more ]

A Front-Line Manager's Recognition Tip Sheet

Published: Feb 20, 2018

Over the last few years, the recognition field has seen a significant shift from traditional length-of-service awards to programs that focus on supporting critical organizational goals -- quality service to internal or external customers, participation in volunteer initiatives, a willingness to go the extra mile, etc. ... [ read more ]


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