What's Hot, How-to


Here is news from throughout the world of rewards recognition, including research, company news, mergers and acquistitions, etc.

NGC Adds Greeting Cards to Gift Card Offerings

Published: May 11, 2020

To help companies using gift cards to support and thank employees and frontline workers during the COVID-19 crisis, NGC has expanded its capabilities to include greeting cards. NGC can now print custom messages on privately branded greeting cards using its proprietary print and fulfillment technology platform. ... [ read more ]

MI Introduces "Work From Home" Gift Bundles

Published: Apr 26, 2020

In response to the surging demand for surprise-and-delight gifting to employees now working at home, Marketing Innovators has launched collections designed to tell different stories to recipients. "The goal is to help enhance productivity and work-life balance," says Molly Blabolil, Vice President of Marketing. ... [ read more ]

Two Big Acquisitions Signal Industry Innovation, Greater Scale

Published: Apr 22, 2020

The purchase of the Bridge2 Solutions loyalty redemption platform by Bakkt is part of a bold strategy to use cryptocurrency to disrupt the entire consumer loyalty and payments platform. The purchase of SVM by Blackhawk is part of a continued roll-up strategy to gain more market share in a business that requires scale.... [ read more ]

Partners for Incentives: Promotional Distributors Deliver

Published: Apr 20, 2020

When Partners for Incentives CEO Mary Anne Comotto purchased the company in 2000 from industry veteran Walter Schaeffer, the company focused on providing a complete suite of incentive, recognition, loyalty and support services to support the incentive, recognition, loyalty market and promotional distributors. ... [ read more ]

Bulova Taps NIB to Cover New England

Published: Apr 15, 2020

National Incentive Brands (NiB), a division of All Star Incentive Marketing, Sturbridge, MA, entered into a direct-factory manufacturer's representative agreement with Bulova to service and support special market accounts based in New England.... [ read more ]

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